Beauty of Japan (BOJ)
Beauty of Japan is a bespoke luxury DMC based in Tokyo specialized in tailor-made travel curation and all land arrangements with a focus on unique experiences to match with each client’s interests.

TAILOR-MADE TOUR
Explore the beauty of Hyogo your way. While we offer a selection of carefully curated package tours, each journey can be completely personalized. Start from scratch and let us tailor every detail to create the perfect, unique travel in Japan.

[Awaji] Zen Wellness and Traditional/Cultural Inheritance Journey : Appreciation of Folk Performing Arts and Hyogo’s Food Culture
This tour takes you to find the beauty of Awaji Island in Hyogo. According to the ancient Japanese literature, Kojiki and Nihon Shoki, written in the 8th century, Awaji Island is said to be the first Island that formed Japan. Awaji Island boasts majestic nature, beautiful sceneries and various places related to the legends of how Japan was born. In this historic area, some modern architecture designed by world famous architects, Tadao Ando and Shigeru Ban, create a perfect harmony with the awesome nature and historical island. Abundant cuisine from the mountains and the sea also makes your time in Awaji Island very special. Why don’t you experience its local inherited traditions and cultures since the beginning of history in a luxurious way all together? Awaji Island will surely satisfy your curiosity and stomach. A picture says more than a thousand words. You will not regret visiting this island. You will be welcomed by very special rituals held only for you.

[Tajima] Walking tour of Yumura Onsen town, with beauty hot springs and taste rich nature and local food
How about enjoying the food, culture and lifestyle of the Tajima region, which is located at the northern end of Hyogo Prefecture, and interacting with the famous Obah (old ladies)? There are many hot spring towns all over Japan, but there is no other area where the hot springs and the local lifestyle are so closely related to the name of the town like Yumura Onsen "Shin Onsen Town" that we will visit this time. They live a communal life with a hot spring that surprises even Japanese people. A descendant of the lord of this area runs a ryokan that is loved by the locals. Only he can guide you through the secrets and history of Yumura Onsen, interact with the locals, and provide the finest hospitality. Also, it is said that Tajima beef raised in Tajima is the one that produces Kobe beef. Let's experience what it is like on this tour.
EXPERIENCE
Delve into the heart of Hyogo with our exclusive experiences tailored to unveil the region’s most intimate and authentic charms. From traditional arts to natural wonders, each unique activity is designed to connect you deeply with the culture and landscape of this diverse prefecture.
-
Awaji
Experience meditation at a floating space “Zenbo Seinei” designed by Pritzker Prize winner Shigeru Ban, with a vegetarian fermented food lunch
-
Awaji
Yura Fishing Port Auction Private Traditional Fish Auction Tour & Special Lunch
-
Harima
[Hyogo,Kagawa] Traditional Crafts premium contents Takami Kuniichi Private Japanese Sword Forge Tour & Kagawa Urushi Lacquerware Institute and Private Salon with a Living National Treasure
-
Awaji
[Hyogo,Kagawa]Art Premium Contents Kakurai Kiln Guided Tour by a Craftsman & Private Blessing and Hidden Art Tour with Exclusive Lunch at Kotohira Shrine
-
Settsu
Enjoy the finest quality of Kobe beef at Beef Steak Kawamura Teppanyaki Restaurant
-
Tajima
Experience hot spring bathing on a Yumura Onsen walking tour
-
Tamba
Guided Art Tour in Tamba: Meet Local Pottery Artist and Explore “Tamba-yaki”, one of Japan's Six Ancient Kilns.
-
Harima
1-day option / Himeji Castle and historical and artistic tours
-
Harima
Learn to make Japanese swords and small knives from a swordsmith
-
Awaji
Vintage Sake Tasting and Blending Experience with a Vintage Sake Collector
-
Harima
Meet an Award-Winning Lacquer Master, an Expert from Cultural Property Restoration to Antique Repair
-
Settsu
Night Foodie Tour in Kobe - the City of Local Food Experiences
-
Awaji
Horseback Riding Experience at Flower Park in Awaji Island
-
Tajima
Daijoji - Enjoy a religious space with splendid fusuma paintings by Maruyama Okyo and his disciples
ONSEN RYOKAN / HOTEL
Introducing hot spring inns and hotels that represent Hyogo Prefecture.