JTB Global Marketing & Travel Inc.

The Seto Inland Sea area is attracting more attention than ever, with the simultaneous hosting of EXPO2025 and the Setouchi Triennale 2025. Among these destinations, Naoshima and Teshima, located on the northern coast of Kagawa Prefecture, are renowned for their harmonious blend of nature and art, making them must-visit spots for art tourism.

Additionally, Hyogo Prefecture boasts numerous spots where visitors can experience the fusion of art and contemporary architecture, such as the Hyogo Prefectural Museum of Art and Awaji Yumebutai, both designed by Tadao Ando. With this in mind, we propose a luxury tour that not only encourages travel to  Hyogo and Kagawa Prefectures but also offers a memorable experience through the scenic islands of the Seto Inland Sea.

WHY HYOGO
The origin of Japan Hyogo

According to Japan's oldest history text, written over 1,300 years ago, the Japanese archipelago was created by a goddess who descended from the heavens down to the sea, and the first island she created was Awaji Island in Hyogo Prefecture. Hyogo Prefecture can thus be considered Japan’s birthplace. Its vast area is blessed with a diverse topography consisting of mountains, ocean, and distinctive islands. The prefecture’s natural abundance shaped its history and culture and also provides it with a wealth of food. The plan described herein uses art as a theme to connect Awaji Island in the Seto Inland Sea, which has flourished as a strategic transportation hub since ancient times, and Naoshima, a mecca for art. This trip gives you the opportunity to enjoy the food and culture rooted in each region with seamless, stress-free transportation on a helicopter providing you with beautiful views of the natural scenery below.